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It was 10:35pm and I was just setting my alarms for the next morning on my phone, when I recieved this notification from Twitter:
@JoshHarcus? RT @roc_star: TyDowning Yo! My friend @JayeEllis is looking for a great green smoothie/juice in Wilmington....Suggestions?
— Sunshine (@JayeEllis) April 15, 2014
@JoshHarcus @TidalCreekCoop thanks!!!
— Sunshine (@JayeEllis) April 15, 2014
I noticed that she posted another post while waiting for my reply, desperately in search for a cure for her craving, so I figured I would send out another tweet to help.
@JayeEllis hahahaha I feel your pain. Definitely go to @TidalCreekCoop tomorrow and they will take care of you.
— Josh Harcus ♖ (@JoshHarcus) April 15, 2014
Then someone from Tidal Creek's team noticed the twitter chatter and jumped in...
Thanks @JoshHarcus @JayeEllis hope to see you at the smoothie bar! #greensmoothiesavestheday
— Tidal Creek Coop (@TidalCreekCoop) April 15, 2014
Finally on the way! RT @TidalCreekCoop: Thanks @JoshHarcus @JayeEllis hope to see you at the smoothie bar! #greensmoothiesavestheday
— Sunshine (@JayeEllis) April 15, 2014
Which led to this...
Thanks @JoshHarcus! I'll definitely be stopping @TidalCreekCoop each time I come down! #greensmoothiesavestheday pic.twitter.com/MkV9mpifSj
— Sunshine (@JayeEllis) April 15, 2014
Yep! It was perfect! RT @JoshHarcus: @jayeellis @tidalcreekcoop haha awesome! Is it everything you ever dreamed and hoped for?!
— Sunshine (@JayeEllis) April 15, 2014
Moral of the story:
Taking time to educate your buyers and provide them with true value will lead them to become promoting customers. These customers will be your best sales people, your best brand advocates. I have been going to Tidal Creek Co-op for almost 4 years now and every time I have had a great experience. Since they provide a good service and great product, it is easy for me to refer others to them. As a result of Tidal Creek being present and joining in the conversation, reinforcing what I said in on twitter, they now have a new, loyal, smoothie buying customer: @JayeEllis.
Do you have any similar experiences, either as a customer or a promoter? Please let me know in the comments below. I am very curious to see how many of the readers have been influenced or influenced others through Twitter.
Bonus: This interaction happens to be a perfect example of closed-loop marketing. If you would like to learn more about how to effectively drive and close customers on your website or in your store, store check out our "Introduction to Closed-Loop Marketing (Ebook)."
