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Over 500 business leaders from around North Carolina were in attendance at 8 A.M. on June 10 to hear Rick Burnes address "The Future of Marketing" at the Wilmington Convention Center. Rick is the Director of Marketing at HubSpot and was one of the first employees to join the team when the software company was in its beginning stages. 
You could say Rick Burnes was qualified to talk to us about inbound marketing that morning, although that would be an understatement. HubSpot now grosses $100 million annually and has received millions in investments from Google Ventures, Salesforce, and others, with much of their success being attributed to inbound marketing. Rick's talk was interesting, challenging, and never strayed far from the question, "What's the ROI?" If you happened to miss his talk, you can watch the entire presentation here on YouTube.
Power Breakfast Timelapse Video (from the makers of Happy)
#Hubspot's @rickburnes says the transition from old #marketing tactics to new #inbound marketing strategies can be a tough one. #inboundILM
— Cassie Foss (@CassieJFoss) June 10, 2014
Keep the ILM sense of community growing - thanks @rickburns from HubSpot, couldn't agree more! #inboundILM
— Mara Stimac (@PassportPretty) June 10, 2014
The playbook is broken-TV, direct mail, email - because the customer is now in control. #inboundilm pic.twitter.com/TNoWg2vmfR
— Stephanie (@sdel16) June 10, 2014
One of the best aspects of Rick's talk is that he continually debunked the "This won't work in my industry!" myth by showcasing many businesses across a variety of industries who have implemented inbound and seen amazing results (Click Here for Inbound Case Studies).
Blog content can work for any type of industry, even manufacturing, to increase site traffic -@rickburnes #inboundILM
— WilmingtonBiz (@wilmingtonbiz) June 10, 2014
Creating leads revolves around offers. Service is, and always should be, at the heart of the concept. #inboundILM
— Sage Island (@SageIsland) June 10, 2014
YES! @rickburnes "Quality content is an annuity" #inboundILM
— Jenna Curry (@jennacurry) June 10, 2014
What's behind HubSpot's success?
As Rick explained, HubSpot used their own inbound methodology along with some traditional marketing tactics to propel themselves to such great heights. Case study after case study has shown how HubSpot's 12,000 clients are using inbound to reach their revenue goals. A great place to start if you're new to inbound marketing is with your own marketing efforts. Learn how to analyze the effectiveness of your marketing, what's working and what's not, by using marketing analytics. You can download HubSpot's ebook on "Unlocking the ROI of Marketing Analytics" below for more helpful information.
