BACK TO ARTICLES 
As the writer of this blog post one can only fail. With that understood and all due critisicm warmly invited, let's take a look at the key components to writing a killer blog post for your company.
This is aimed at the blog novices out there, but there will hopefully be points of interest for even the most experienced of bloggers.
1. Identify questions your potential customers are asking
Think of your company blog as a place to "delight" potential customers with great content that satisfies their curiosity and answers their questions.
The first step is to research what those questions are, by identifying your "buyer personas" and discovering what their key concerns and areas of interest might be, in relation to the product or service you're selling.
What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples http://t.co/l26IFIhdXG pic.twitter.com/63rCHuZUOa
— HubSpot (@HubSpot) March 20, 2015
2. Consume, consume, consume
It should go without saying that to produce a good blog you need to be reading lots of blogs and articles in your space.
Your blog is not just a place to spout your opinions, but also to share cool stuff from elsewhere and reference the very best things that are happening in your field. To offer real value from your company blog it's essential you're up-to-speed on all the latest trends and news.
3. Find an accessible tone and keep things simple
Blog posts should generally be around 600 words in length, with an onus on accessible and digestible content that keeps the reader entertained throughought.
Open with a winding, convoluted sentence that needs to be read three times to be understood and you've lost your audience at hello. You might THINK it sounds clever, but it's not that clever to spend time writing a blog post when most readers will click away after one drawn-out, self-important sentence.
Keep it simple stupid #GoodAdviceIn4Words #smallbizowners pic.twitter.com/Vg7M7pUDHH
— Adam Worley (@LocalTownsSE) March 11, 2015
4. Use more than words
Big blocks of text can turn readers off very quickly. Best practise is to break up text with lot of media that enhances your content and makes it visually stimulating.
YouTube videos, tweets and Instagram posts can all be embedded in most good blog platforms these days, along with images of course (just make sure you have permission to use them).
5. Keep things concise and make a blog sandwich
Don't try to tackle too many areas in the same blog post. Keep things steamlined, focus on one key area and make sure your post has a beginning, a middle and an end.
Think of your blog as a sandwich, with two great pieces of bread on the top and bottom and a really tasty filling for your readers to gorge on.
Hüify is a dynamic inbound marketing agency with expertise in turning great blog content into sales leads for your company. Contact josh@huify.com for more information or click the button above to schedule time.
