---
title: A Local Food Co-Op Started Hosting Events Increasing Their In-Store Sales by 20%
description: Tidal Creek branched out to partner events and engage in email campaigns to promote the attendance of shoppers, driving an increase in in-store sales by 20%.
image: https://www.huify.com/hubfs/Blog_Images/A%20Local%20Food%20Co-Op%20Started%20Hosting%20Events%20Increasing%20Their%20In-Store%20Sales%20by%2020%25.png
---

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# A Local Food Co-Op Started Hosting Events Increasing Their In-Store Sales by 20%

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Published on  
February 20th 2017

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[Team Hüify](https://www.huify.com/blog/author/team-hüify)

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Tidal Creek increased in-store sales by hosting partnered events and promoting them internally to shoppers through email campaigns.

## Community Owned And Operated

Tidal Creek Co-op is a health food store owned and operated by the Wilmington, NC community for over 32 years. They support local farmers and organizations, value the environment, and provide a hub of health of wellness for the people of Wilmington.

## More Than Just Health Food

Tidal Creek branched out to partnered events and email campaigns to promote the attendance of shoppers, attracting more people to the Co-op. By hosting partnered events, Tidal Creek saved costs while Huify boosted customer attendance rates through email. Tidal Creek was able to get shoppers in-store purchasing from the deli, hot bar, and beer and wine section to yield a 20% increase in sales for each event, with an average of 3 events per month.

Every event email prompted the receiver to purchase food and beverages from the Co-op for convenience, buy tickets, or RSVP to the event. This helped predict attendance rates and sales spikes. The email strategy consisted of an event announcement followed by 1 or 2 reminders closer to the date, with image and copy variance highlighting different aspects of the event.

## The Main Event

The foot traffic generated by email promotion significantly impacted Tidal Creek:

- Continual email capture and campaigns doubled contact list from 5,000 to 10,000 in 12 months
- Through email promotion, Tidal Creek saw a 20% increase of in-store sales during events
- Data from email campaigns helped refine the buyer personas, messaging, and voice of Tidal Creek
- Increased Attendance Rates
- +20% In-Store Sales
- Doubled Contact List from 5,000-10,000 in 12 months

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